Features Of A Quality Logo Design

While this is a rather arbitrary subject as everyone will have personal preference, there are some tried and true criteria to meet in order to have an effective logo. One of the main ones is simplicity. A logo with simply too much going on in a picture that will often be featured in letterheads or next to ads will make your company appear hectic and disorganized. Remember that a logo is meant to simply make your company memorable, you do not have to fit every aspect of your business into one small logo.

Over the years, large marketing agencies have spent a great deal of money in researching how colors will affect ones subconscious. The ones you choose will vary depending on the type of business you are running. Colors such as green, blue and purple will typically instill a feeling of calm, peaceful harmony in the viewer. Brighter colors such as red or yellow and shades in between, will give a sense of bright cheerful optimism. Generally, a logo should have no more than 2 colors, and only one font if applicable. This will go a long way towards simplicity. Look at designs such as Fed-Ex or Microsoft and seem how they have created a timeless, simple logo with harmony in it’s colors, and nothing complex to strain the eye.

One of the most important things to consider when designing an effective logo is that the logo must be versatile. For web design you are going to want something that is Web 2.0 as it is easily used in other areas of your site due to the nature of it’s design. Something that has a polished rounded edge, a little bit of a shadow, and appropriate lighting effects from off of the logo itself. High Definition monitors make the old logs of the past look old, unless they are updated. In today’s world, the logo has to have an almost 3D feel to it in order to truly look like it is up to date.